BCOMMIT
Behind BCommit is someone truly passionate about employer branding and internal communication, with over 7 years of experience in the field
is a Brand Studio founded by Sandra Francia Sanchez, it seamlessly integrates Employer branding, HR Marketing, Internal communication & Branding, Engagement, and content.
My career on that field began in 2018 as part of the Recruiting Marketing & Internal Communication team at Accenture, at a time when these topics were still barely spoken about in Spain. I was fortunate to be surrounded by exceptional professionals, developing successful data-driven attraction and engagement strategies.
I later spent over three years working at agencies, both digital marketing and HR marketing, serving clients at a national and international level across industries like banking, pharma, chemical, retail, and technology. I also worked closely with key platforms such as Indeed, Glassdoor, LinkedIn, and other job boards, which broadened my perspective and deepened my expertise.
After that, I had the opportunity to build the Employer Branding team at EY Spain, supporting the firm’s five main business lines across its 15 offices in the country: Business and Technology Consulting, Strategy and Transactions, Assurance, Tax & Legal and Core Business Services.
From developing the employee value proposition to leading targeted campaigns to address the talent crisis, we created solutions that made a real difference.
Entrepreneurship is a core part of who I am. That’s why, in addition to leading BCommit, I co-created a podcast focused on employer branding, where we interview industry experts, share trends, practical cases, and insights on how to build authentic and effective employer brands. Always with an inside-out approach, because we believe a strong employer and corporate brand is built from the inside out.
How can we help you?
Throughout my career, I’ve helped improve hiring results, reduce HR costs, and increase the quality of candidates reaching the ATS. I’ve worked on strengthening employer brand awareness, aligning internal culture with external messaging, reducing employee turnover, and boosting engagement across teams.
If you’re looking to elevate your attraction and engagement strategy, become a magnet for top talent, and build a long-term employer brand where your own employees are your most powerful ambassadors…
